Why Utility Executives Think Environmentalists are a Pain in the Ass

Utility Executives think environmentalists are a pain in the ass for many reasons, but the main reason is because the language that environmentalists use to talk about utilities and utility executives hurts their feelings. Oh you won’t get them to admit it. Utility executives often have engineering or accounting backgrounds and these professions are not exactly known for their warm and fuzzy emotional types. But, still, environmentalists create immediate walls of distrust and antagonism just by choosing annoying words to frame their points of view.

Think of your own profession or job. Would you like it if people referred to what you were doing with words like “toxic”, “destruction”, “degradation”, “waste”, “monopoly”, “cancer” or my favorite derogatory word “spew”. What have you been spewing today? Did you spew your product on anyone?

How about degradation? Have you degraded anything today?

While most businesses secretly wish they were monopolies, no one likes to be accused of being one. It just isn’t the American way.

So, imagine recent headlines referring to the electric utility industry. Oh, I know, I am going to exaggerate a little for effect, but still you can imagine a headline like this in your local newspaper.
“Electric Monopoly Spews Toxic Destruction Degrading Air quality linked to Cancer”.

It’s like the old conundrum “when did you stop beating your wife”? Environmentalists lead with a verbal left hook. And, it seems like the only reason they would do that is to get headlines or make someone angry. If you had a neighbor with a barking dog or a messy yard, you wouldn’t storm over there demanding and accusing, unless you just like fist fighting. You’d get to know them first and find out if there were extenuating reasons for their behavior. Chances are there is more to the story. You know that. And the Electric Utility industry is in the same spot, there is more to the story. In fact, all of us that love our computers, televisions, cold beer, toast, light after dark, and inexpensive consumer goods, are all – the rest of the story.

Today we are stuck in what peace activist Adam Kahane calls “debating”. We have each side shouting their view of the facts hoping to drown out the other’s argument. One side says, “We can power the economy with a combination of wind, solar and conservation”. The other side shouts back, “No we cannot, the load growth is too large, we must use fossil fuels and expand nuclear power”.

What can we do about all of this? We can and must do two things. Stop wasting electricity and stop wasting words about solving environmental problems. I did not say stop using electricity (we can’t). Nor did I say stop having conversations about environmental problems. I said stop wasting energy and stop wasting words.

Study the work of Adam Kahane and learn how to talk to each other about difficult issues. If Adam can do it with people that have been killing each other for decades, we can do it with the inflammatory dialogue of the environment and electricity generation debate. The so called choice between the economy and the environment is a false choice. The environment is the economy (and I am tempted to violate my own beliefs and add “stupid”, but I won’t).

We must develop a generative dialogue to realize that we all agree that the earth is our only home. We must make collective decisions about how and what we spew. We should decide together when, where and why we degrade. We must face and answer the question about what we do about waste. In the long run we must reduce even the distant potential to harm our health and the health of our children through toxins, climate change and reduced air quality. Our very lives depend on it. It will not serve the future well to stay in divisive arguments. We must come together and agree on mutually understood facts. We must take decisive steps to make this world the kind of earth on which we can all live healthy and productive lives for all eternity. We cannot keep borrowing the future from our children and hope new technology bails us out. We cannot keep ignoring the elephant in the living room without catastrophic impacts to our homes. We cannot keep calling each other names and expect to ever have the kind of world that we know in our hearts is possible.

Please, let’s all do something today to take action on those two things that we can do. Stop wasting energy and stop wasting words. We could call it Vision Power Generation. Make it all count.

Next time in the interests of fair play, I‘ll explain why environmentalists think Utility Executives are a pain in the ass.
©Mark Richard Daily, 2008